For small- and medium-sized businesses (SMBs), free guest WiFi started as a bonus amenity – a way to stand out from the competition. Now, it’s more than just a great way for customers to stay connected when they’re at your business, it’s also a great tool to enhance and personalize your marketing efforts. With free WiFi, customers tend to stay on the premises longer and are more likely to return.
Comcast Business WiFi Pro, powered by our Gig-speed Internet, enables business owners to set up customizable guest networks to garner valuable insight about their customers and their preferences, as well as trends and patterns around their business.
With WiFi marketing, you can boost your business by:
- Engaging customers with a dynamic splash page: A splash page might be the first digital interaction a customer has with your business. Be sure to include relevant and useful information about your company like your web address, links to your social media platforms and upcoming specials or promotions. Your splash page also is a key opportunity to collect more information about your customers – including their email address for future interactions.
- Growing your social media followers: By integrating social media directly into the WiFi login process, you can quickly add followers. Offer options to allow customers to log in with their Facebook, Twitter or other social media profiles and add one-click buttons for WiFi users to follow your social media accounts.
- Learning about your customers and their preferences: You can pull valuable insights from your guest WiFi. By analyzing footfall patterns, you can see how many people with WiFi-enabled phones are coming into your business and how many are walking by. You also can better understand traffic patterns and test the effectiveness of displays meant to lure customers. By examining new versus repeat users, you heighten your ability to draw people back in, and dwell time figures allow you to see how long you’re keeping customers engaged.
- Personalizing the customer experience: By matching mobile phone addresses (unique identifiers for connected devices) to profiles in your customer relationship management system, you can enable in-store personalization in real time. Get notifications when a repeat customer walks into your store or use geofencing to draw in repeat customers as they walk by outside. With a real-time view of who is in your store, you can provide employees with the context they need to create meaningful guest interactions.
Interactive marketing and personalization are no longer exclusively for large businesses with big budgets. Businesses of all sizes now can run analytics on WiFi, pulling actionable insights to make informed decisions and impactful changes. For more information on how to leverage guest WiFi for enhanced marketing, visit https://business.comcast.com/learn/internet/wifi-pro.
